Our blog topic today is how to market your rental property. Here at 33rd Company, we have been marketing rental homes for 20 years and we know that the goal of any marketing strategy should be to provide the maximum amount of exposure to get your home rented in the shortest amount of time.
For an outstanding marketing platform, you need everything from video tours to online brochures to online applications. You want to make it easy for potential renters to find your home. They need to be able to look at your advertisement or your brochure, understand the features based on the description and photos and then apply to rent the property. Automated showing appointments also help. This makes it easy for tenants to get an appointment to see the home and decide whether it’s a good fit.
Another important marketing tool is a syndicated feed. When your listing shows up on 100’s of relevant rental sites, you know you are being seen by the broadest possible audience. 33rd Company uses an automated syndicated listing feed system that does just that. Basically, we take your online brochure and publish it to multiple hundreds of websites. This includes both paid and free sites, and provides your property with one of the largest networking syndications available nationwide. Your listing will show up on hundreds of websites every day and that gets your home the exposure it needs to find that perfect tenant.
Finally, when you’re marketing the property it’s important to make sure your home is rent ready. This means the carpet has to be clean and well maintained, and there have to be good features available and working at the property. The exterior of the home should be rent ready as well including a well maintained yard, and landscaping. A clean, immaculate home with nice landscaping will get rented quickly but if a home is lacking in areas or not clean, that property will not make anyone’s short list.
The goal of a great marketing strategy should be to get your home rented in record time and to the best possible tenant. Remember that a vacant home is not going to make you any money. If you need help with your marketing plans, please contact us at 33rd Company, and we’d be happy to help you get your property the exposure it needs to earn you successful cash flow.